Client—ETH Zurich University
Instructor—Paula Scher & Courtney Gooch

ETH Zurich is a science, technology, engineering and mathematics university in Zurich, Switzerland. It is very open to high and new technology. Also, It is innovative and does various approaches to technology. its main motto is ‘Pioneering solutions for society and future’. 

The main logotype formula comes from the keyword ‘Substitution’ because ETH ZURICH applies theory, formula, research, knowledge, facts, an experiment of Mathematics and Science to Technology for seeking solutions and results. Also, the main idea comes from the algorithm which is very important elements in technology.