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MIXPAK RECORDS
BRAND IDENTITY

Client—Mixpak Records
Instructor—Paula Scher & Courtney Gooch



Mixpak is a Brooklyn based record label, found in the early 2000s and focusing on underground rappers, club producers, and experimental electronic artists. Current artists music videos and album covers in Mixpak records matches to Early 2000s video game concept. Combining Early 2000s pop culture and Beats, the brand identity comes from Beats game DDR (Dance Dane Revolution) and transforms it in a contemporary way. The main theme of this idea is Dancing with beats and to bring key elements of DDR which are Arrow Keys, Speed of beats and Expanded movement and directions of gamers according to the beats from music. As the speed of the beats(BPM) goes different, the expansion speed of arrow keys also gets different.